I've told people for years that there is a psychology reason for the love of color. Not only does your favorite color say tremendous amounts about you but also can be used to your advantage. Why not? Others have been doing so for years.
Let's go Team! Yes, there is a reason why so many sports teams(the Baltimore Orioles, the San Francisco Giants, and the Cincinnati Bengals) use Orange in their logos and the right companies too(Gatorade, Lowes, McD and Amazon). Not only is the color bright and vibrant with tones of red and yellow but it's all about getting you moving. Typically seen as young and vibrant orange can also cause contraversy.
A little will always go a long way. Unless you are a fruit, let's try to use this powerful color sparingly. Too much will have an adverse reaction, think about all those caution signs and yellow lights that we cringe at hoping they don't turn red.