Artsy Monday-Color Me Mellow Yellow

I've told people for years that there is a psychology reason for the love of color. Not only does your favorite color say tremendous amounts about you but also can be used to your advantage. Why not? Others have been doing so for years.

With great color, comes great responsibility. After all this bright cheery color can cause babies to cry and grown men to throw a punch or two. Because of its intensity we respond in the same though we are conditioned not to. After all, from the moment we are born yellow represents our life giving sun. Which means we will associate it with being warm, saving light and overall happiness.

So why do companies like, Cheerios, IKEA, and Best Buy take the chance? Because when it's done right yellow is a powerful mood enhancer. Including Post-It Notes, those bright yellow squares of paper help increase our memory.

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